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I take advantage of quite a lot of Google companies, out of which 4 are paid: Google One, YouTube Premium, Play Move, and Nest Conscious. As a primarily software-driven model, you’d suppose that Google would know tips on how to bundle its numerous companies, but it surely would not do something near that. If something, Apple, a {hardware} firm, does a a lot better job on this space with Apple One, the place it bundles iCloud storage, Apple TV+, Apple Arcade, and Apple Music in a single handy subscription.
I do not perceive why Google can not do the identical. Heck, it even has a service with Google One branding, and all it truly has to do is membership all of its disparate choices underneath one plan. However that seems like an excessive amount of to ask of Google, so as an alternative Google One solely presents cloud storage, YouTube Premium is barely good for ad-free YouTube (and largely forgettable originals), Nest Conscious is for accessing the footage of safety cameras you already paid for, and I am nonetheless attempting to know why I pay for Play Move.
Anyway, the purpose is that Google ought to have found out a method to membership its software program choices right into a single subscription years in the past, and the truth that it nonetheless would not do that’s annoying to say the least. If something, it advantages the search large to introduce an all-in-one subscription bundle that covers YouTube, Drive storage, Play Move, and Nest Conscious.
Now, Google rolled out the Pixel Move two years in the past alongside the Pixel 6 sequence, the place it bundled 200GB of Google Drive storage, YouTube Premium, YouTube Music, Play Move, and a Most well-liked Care service that covers unintended harm to Pixel {hardware}. Whereas Google was clearly on the proper path, Pixel Move was restricted to the U.S., and it was discontinued with the launch of the Pixel 8 sequence.
That is the largest drawback with Google’s software program typically — anytime the model has a half-decent thought, it kills it off earlier than it may take off. It is nearly as if every Google service is inbuilt a silo, and there isn’t any overarching technique for the model as a complete. Clearly, not everybody would profit from subscribing to all of Google’s companies, however an all-in-one subscription would permit Google to promote lesser-used companies like Play Move to a wider vary of customers.
Google is claimed to be mulling a Pixel Move successor that features an all-in-one subscription bundle, however as of now, there isn’t any telling when that may be out there, or in what areas. That is one other supply of frustration with Google companies — the model would not embrace all options in all areas.
As an example, I pay for Google One, and a current function addition is the inclusion of a VPN that is baked into the service. Just one drawback — it is not out there in India. Whereas Google One is offered in over 100 areas, the VPN is proscribed to 22 international locations, so customers in different areas do not get the function regardless that they pay for cloud storage. It is this kind of preferential remedy that is notably irksome when utilizing Google’s companies.
Finally, Google wants a clearly outlined technique for its software program efforts, however that is simpler stated than finished. Google makes a lot cash from search promoting that it nearly feels just like the model would not actually care about setting an overarching agenda for its software program companies, and that established order is not set to alter anytime quickly.
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