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Acura introduced it plans to equip all its future automotive fashions with premium sound programs from Danish audio model Bang & Olufsen (B&O).
The collaboration begins with the 2024 Acura ZDX and can seem in all of Acura’s future fashions. The brand new ZDX will likely be Acura’s first all-electric SUV. Initially launched as a gas-powered car in 2010, the ZDX went out of manufacturing in 2013 resulting from poor gross sales. Acura will revive the nameplate for this upcoming 12 months, as many consider it was forward of its time.
The pairing between the brand new sound system and the primary all-electric ZDX goals to entice wandering eyes to take a look at the brand new design and upgrades.
“As we take the Acura model and our merchandise to the following stage, we need to make certain the audio expertise additionally delivers on our idea of being a ‘vacation spot model,’” mentioned Emile Korkor, Assistant Vice President, Acura Nationwide Gross sales.
Acura has labored with ELS Studio audio programs for the final twenty years to offer sound programs for his or her clientele. Now graduating from the model, it has moved on to the Danish label. B&O actively works with a number of different producers, together with Audi, Bentley, Ford, Lamborghini, and Genesis. Automotive audio big Harman Worldwide Industries purchased the Bang & Olufson Automotive audio enterprise in 2015 and operates the model together with a portfolio of different premium audio names.
Acura’s aim is to offer all its future house owners with top-notch high quality audio. By collaboration with B&O, each manufacturers are assured they may give pure sound.
What Expertise Will Be Launched?
B&O’s improvements embody acoustic lens expertise, model-specific loudspeakers, and TrueImage expertise.
Acoustic lens expertise improves the car’s sense of house and maximizes the world in entrance of the loudspeaker. The common loudspeaker requires the listener to be in an acoustic candy spot to obtain probably the most optimum listening expertise. Acoustic lens expertise improves this by creating “an improved sense of house and realism whereas maximizing the world in entrance of the loudspeaker the place the candy spot exists,” based on the B&O web site.
Bang & Olufsen designs audio system tailor-made to every automotive mannequin. Not solely are the audio system customized, however the model’s TrueImage expertise ensures that the automotive neatly distributes sound all through the automotive. The audio within the car will encapsulate every particular person as they experience in Acura’s newest fashions. A protracted checklist of spectacular options goes past these few talked about.
Tom Rivers, international advertising and marketing vp at Harman, mentioned, “Acura and Bang & Olufsen are equally pushed to ship unparalleled efficiency and memorable experiences, and we’re excited to kick off our new long-term partnership that can set a brand new precedent for in-vehicle audio and expertise for years to come back as we collaborate on future Acura merchandise.”
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