Develop person acquisition and retailer conversions with the up to date Play Retailer Itemizing Certificates course

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Posted by Rob Simpson, Product Supervisor – Google Play & Joe Davis, Supervisor – Google Play Academy

Since we launched the Google Play Retailer Itemizing Certificates in 2021, our no-cost, self-paced coaching programs have helped 1000’s of builders in over 80 nations improve their app installs. Over the course of the coaching, builders be taught important cell advertising and marketing greatest practices, together with methods to leverage Play Console development instruments like retailer itemizing experiments (SLEs) and customized retailer listings (CSLs).

Immediately, we’re excited to launch a significant replace to our self-paced coaching, overlaying all the most recent CSL and SLE options, in addition to real-world examples displaying the way you would possibly use them to drive person development. We’re additionally releasing video examine information collection that can assist you lock in your new information forward of the examination.

Built for app growth marketers, take Google Play Academy's online growth marketing training and get certified in Google Play Store Listing best practices!
Movies: Google Play Retailer Itemizing Certificates Examine Information

What’s new: New options in customized retailer listings and retailer itemizing experiments

The brand new course content material focuses on customized retailer listings and retailer itemizing experiments. For the unfamiliar, customized retailer listings let you present totally different variations of your title’s Play Retailer content material to totally different individuals. For instance, you would possibly create variations tailor-made to customers in numerous nations the place characteristic availability varies, or an expertise only for customers who’ve lapsed or churned.

Customized retailer listings will help you convey the best messaging for various customers. Primarily based on an inside comparative evaluation, CSLs will help improve an app or sport’s month-to-month lively customers (MAUs) by a median of over 3.5%1.

Retailer itemizing experiments, then again, provide a option to discover what icons, descriptions, screenshots (and extra) convert one of the best in your title on the Play Retailer.

These are options you should utilize right now! Google Play Academy’s coaching now consists of 4 new programs on customized retailer listings, 4 up to date present programs, and 9 new examine information movies.

Discovering app and profession development

Right here’s what some builders, entrepreneurs and entrepreneurs have mentioned about their expertise after getting educated up and authorized:

Studying greatest practices for retailer itemizing experiments allowed me to know extra about our viewers. One thing that easy as utilizing the correct icon elevated acquisitions of one in every of our video games by roughly 60%

Adrian Mojica 

Advertising Inventive, GameHouse (Spain) 

The information I gained empowered me to make extra knowledgeable choices and be taught efficient methods. The credibility I obtained from the certificates has opened new doorways in my profession. 


Roshni Kumari 

Scholar & Campus Ambassador (India)

Play Academy elevated effectivity in mentoring relationships by 50%, and we have seen a 30% improve in our sport launch pace total. 

Kimmie Vu

Chief Advertising Officer, Rocket Recreation Studio (Vietnam)

High tricks to put together in your certificates examination

  1. Take the coaching and watch the examine information movies
  2. Go the examination and get licensed
  3. Get began with customized retailer listings and experiments

Begin your studying journey on Google Play Academy right now!

1 Supply: Inner Google information [Nov 2022] evaluating titles that use CSL to people who don’t.

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