[ad_1]
Who says retail is useless? If the brand new DJI Fifth Avenue is any indication, it’s alive. And, it’s respiration contemporary life to the thought of what a retail retailer ought to seem like.
DJI on March 4, 2024 opened a brand new idea retailer on New York Metropolis’s well-known Fifth Avenue. This marks the primary such idea retailer in the USA from DJI, which has opened different related shops in Asia and the UK. I even visited DJI’s retailer in Hong Kong again in 2018, which was an analogous idea. That particular Hong Kong retailer really closed in 2021, although reopened in 2023.
The New York Retailer, like all the opposite DJI shops on this planet, present a singular option to put your arms on precise DJI merchandise, whereas getting 1:1 consideration from DJI workers. No ready on maintain needed. For DJI devotees, they’re a vacation spot. And for folks new to drones, the shops provide up an area to study in regards to the expertise.
Right here’s all the pieces you have to know in regards to the new DJI Fifth Avenue idea retailer:
DJI’s New York Metropolis retailer: all the pieces you have to know
What to anticipate from the DJI Fifth Avenue idea retailer
Unsurprisingly, the shop sells virtually all the lineup of DJI’s digital camera drones, handheld imaging gadgets, motion cameras and associated equipment which are nonetheless in manufacturing. For instance, buyers who stroll in right this moment ought to count on to see the most recent Mavic, Air, Mini, Avata, Encourage, and FVP (First Individual View) drone collection in addition to the skilled and shopper handheld merchandise, together with Ronin, Osmo Pocket, Osmo Motion, and Mic collection.
It’s a spot to get your arms on the most recent DJI tech, which today is the Ronin 4D-8K, Osmo Pocket 3 and DJI Mini 4 Professional.
Past shopping for stuff, it’s additionally a spot to get after-sales assist from an in-person DJI worker. That’s a mannequin that largely mirrors different electronics producers comparable to Apple. Apple is known for the ‘Genius Bar’ present in its shops. It’s additionally a key transfer for DJI, which has lengthy been criticized for its customer support (or lack thereof). By virtually any metric, the flexibility to get in-person assist ought to resolve that downside — so long as you’re fortunate sufficient to be bodily current in New York your self to really get that assist.
There’s even a drop-off and pick-up service for {hardware} repairs, upon which DJI touts a 48-hour turnaround time. For all purchases made in-store, you’re entitled to a 60-day, no-questions-asked return coverage.
The design of DJI’s Fifth Avenue idea retailer
As DJI has achieved with the aesthetic of its merchandise (I’m taking a look at you, smooth, white, curved DJI Phantom drone), the design of the brand new DJI New York retailer largely mirrors the Apple aesthetic.
Throughout each the storefront and inside, it’s a futuristic design that embraces the ultramodern, minimalist aesthetic. White oak finishes body aluminum composite supplies.
The best way to go to the DJI NYC retailer
The DJI NYC retailer is situated at 685 Fifth Avenue. That’s sandwiched between E 54th Avenue and E 53rd Avenue. It sits adjoining to different large names in retail together with Coach, Stuart Weitzman and Tag Heuer. It’s additionally proper subsequent to the Microsoft Retailer, giving tech nerds a compelling block to buy. The present New York DJI retailer hours (although they might change) are:
- Tuesday via Sunday: 10 a.m. to eight p.m.
- Monday: 11 a.m. to 7 p.m.
For much more retailer images (and for updates in regards to the retailer), take a look at the official DJI New York Metropolis Retailer Instagram account.
The place can I discover different DJI shops around the globe — and the place will DJI launch extra?
Whereas that is the primary DJI retailer in the USA, it’s not the primary on this planet.
Over in the UK, you’ll discover one in Birmingham, known as the DJI | Hasselblad Flagship Retailer by DJI Retail UK. Opened in 2023, the shop is situated within the metropolis heart subsequent to the Bullring buying heart.
Its presence is extra strong in Asia. That features the corporate’s retailer in Beijing. Positioned in Beijing’s central enterprise district, DJI’s Beijing Flagship Retailer spans two-stories. Surrounded by glass, it options that acquainted industrial design with wood counters.
Additionally in China, DJI runs a DJI Flagship Retailer in Hangzhou. Once more, Hasselblad stands on the entrance and heart, with a Hasselblad Interactive Zone, plus areas for flight checks and workshops.
And don’t overlook DJI’s fantastically designed retailer in Shenzhen, not removed from the lavish DJI headquarters constructing, which opened in 2022.
The listing goes on.
And in the event you suppose you’ve seen a DJI retailer within the U.S., you’re not fully mistaken, however you’re not fully proper both. Approved DJI sellers can run their very own brick-and-mortar shops. At one level, you would store at a DJI Approved Retail Retailer in San Francisco’s Jackson Sq.. And never removed from the official DJI retailer on Fifth Avenue, you’ll discover a certified DJI retail retailer in Backyard State Plaza in Paramus, New Jersey.
Now that NYC has an official DJI retailer, will we see extra shops across the U.S.? DJI hasn’t explicitly mentioned sure, however Christina Zhang, Senior Director of Company Technique at DJI, has urged that the corporate remains to be attempting to develop its shopper division — which can very effectively indicate extra retail shops.
“We proceed to see rising shopper demand all through North America as we broaden our shopper product portfolio,” Zhang mentioned. “With the opening of our Fifth Avenue idea retailer, we’re creating an area for our clients to study, uncover and store.”
Associated
[ad_2]