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Ford introduced yesterday the non permanent cancellation of a shift at its Rouge Electrical Car Heart in Dearborn, Michigan, citing provide chain constraints amongst different points. The shift that’s being lower might be rotated, the model added.
The lower will have an effect on Ford F-150 Lightning manufacturing, and affect about 700 jobs, Reuters reported. The Detroit carmaker stated the lower was unrelated to the continued United Auto Employees (UAW) strike.
The model reported that it was “working by processing and delivering automobiles held for high quality checks after restarting manufacturing in August.”
Ford offered a document variety of EVs in Q3 2023, however F-150 Lightning gross sales have been disappointing. It suffered from a 46 % gross sales decline year-over-year within the third quarter, with the model promoting only a shade over 3,500 items between July and September 2023.
“F-150 Lightning is predicted to supply gross sales will increase in This autumn, as capability actions on the Rouge Electrical Car Heart are realized,” Ford stated within the gross sales report. By slicing a complete shift, it’s unclear how the model would maximize manufacturing.
InsideEVs has reached out to Ford for a remark.
“It doesn’t take a rocket scientist to determine that our gross sales for the Lightning have tanked,” a UAW memo obtained by The Wall Road Journal stated. The memo reasoned that Ford was contemplating canceling a shift to construct extra gas-powered vehicles as an alternative.
That’s fairly shameful as a result of the F-150 Lightning had over 200,000 reservations in Might 2023. Our editors rated it extremely, and it additionally received the 2022 InsideEVs Star Awards.
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“The Lightning received as a result of it has the potential to each change the way in which work is finished whereas additionally changing a wholly new demographic to the EV trigger,” a former editor wrote. “There’s a Lightning for everybody from common contractors to city cowboys,” he added.
That stated, the demand-supply ratio for the electrical truck has been a puzzle. Ford has reported six-figure reservation numbers, however a lot of these orders haven’t gone by. A gross sales supervisor at a Kansas Ford dealership advised The Verge in June 2023 that 40 of the 135 orders he obtained had been canceled as a result of the truck was simply too costly.
Though the model has been making an attempt to draw clients again. Ford just lately introduced the most important reductions thus far on choose variants of the F-150 Lightning. By combining the federal tax credit score and Ford’s reductions, clients can save as much as $15,000 on the EV.
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