Just one main smartphone producer elevated its shipments year-over-year throughout Q3

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World smartphone shipments declined 1% year-over-year in the course of the third quarter as 293.4 million items have been shipped in the course of the three months in accordance with Canalys. Regardless of a decline  of 6% in shipments on an annual foundation, Samsung remained the primary smartphone producer worldwide by delivering 57.4 million handsets in the course of the quarter. That gave the corporate a number one 20% share of the market.
Apple moved somewhat nearer to its South Korean rival by delivery 50 million iPhones in the course of the quarter which included the discharge of the brand new iPhone 15 sequence. Apple shipped 6% fewer telephones than it did throughout the identical quarter final 12 months however moved inside 3 proportion factors of Samsung with a 17% slice of the worldwide smartphone pie. 
Third-place Xiaomi was the one main telephone producer to supply a year-over-year acquire in shipments in the course of the third quarter. The corporate shipped 41.5 million items, a million or 2% greater than it delivered throughout final 12 months’s Q3. This efficiency garnered Xiaomi 14% of the worldwide smartphone market placing it one foundation level nearer to Apple. With 26.4 million telephones shipped from July by means of September, Oppo was quantity 4 in shipments and its 8% year-over-year decline dropped its international market share to 9%.

Chinese language firm Transsion had the very best general efficiency in the course of the quarter with a whopping 40% improve to 26 million items from the 18 million it delivered throughout the identical quarter final 12 months. The agency sells its handsets within the Center East, Latin America, Southeast Asia, and South Asia, and likewise has a 9% share of the worldwide smartphone market.

Lucas Zhong, Analysis Analyst at Canalys, says that producers are specializing in the premium section of their enterprise. He wrote, “Manufacturers are enhancing their premium section choices to develop their utility by means of design and consumer interface enhancements. The worldwide competitors for foldable smartphones is about to accentuate. Samsung’s Galaxy Z Flip and Fold 5 sequence have been launched two weeks sooner than normal to bolster Q3 2023 income and market efficiency.” He says that with the elevated competitors within the foldable smartphone market, Samsung’s dominance of this sector is in danger.
Zhong added, “Studying from demand challenges because of the over-differentiation of the iPhone 14 sequence, Apple narrowed the hole by means of the addition of the USB-C and Dynamic Island assist to the iPhone 15 and 15 Plus fashions, leading to stronger-than-expected quantity and supporting the model’s footprint within the high-end.”

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