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Ferrari has began accepting cryptocurrency as a mode of fee for its supercars within the US. The automaker plans to do the identical in Europe within the close to future.
Enrico Galliera, Chief Advertising and Industrial Officer of Ferrari has advised the media that cryptocurrencies have made efforts to cut back their carbon footprint by means of the introduction of recent software program and a big use of renewable sources.
“Our goal to achieve for carbon neutrality by 2030 alongside our entire worth chain is completely confirmed,” he mentioned.
In accordance with the Maranello-based supercar maker, the choice to begin accepting crypto funds was taken following requests from the market and sellers as a lot of its purchasers have invested in crypto.
“Some are younger buyers who’ve constructed their fortunes round cryptocurrencies,” Galliera mentioned. “Some others are extra conventional buyers who wish to diversify their portfolios. It will assist us connect with people who find themselves not essentially our purchasers however would possibly afford a Ferrari,” he added.
Ferrari bought over 1,800 automobiles within the Americas area within the first half of this 12 months. The carmaker has orders nicely into 2025.
Supply: Reuters
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