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To achieve larger visibility into its provide chain, fast-food restaurant big McDonald’s teamed up with provider Golden State Meals in a pilot venture that makes use of radio-frequency identification (RFID) expertise to routinely observe recent beef’s motion from producer to restaurant in close to real-time. This technique guarantees to “create a golden digital thread of traceability, giving companions throughout our ecosystem the knowledge they should construct belief, enhance transparency, and drive worth,” says Sue Fangmann, U.S. provide chain companies director for McDonald’s.
Welcome to the “phygital” universe the place property from the bodily and digital worlds are blended to unlock huge volumes of data. In recent times, labor shortages, transportation failures, and political volatility have contributed to extreme provide chain disruptions. Organizations like McDonald’s are discovering phygital instruments can handle these difficulties by merging the effectivity and agility of expertise, together with synthetic intelligence (AI)—with assist from bodily object identifiers—to create quicker, extra correct, extra clear, and extra resilient provide chains.
This content material was produced by Insights, the customized content material arm of MIT Know-how Overview. It was not written by MIT Know-how Overview’s editorial employees.
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