Advert Personam creates private, customized Lamborghini fashions


The Automobili Lamborghini Advert Personam Studio has been remodeled, persevering with its development to double its footprint on the Sant’Agata Bolognese headquarters. This enlargement permits clients to configure the automobile of their goals a brand new expertise, made doable because of the mix of bodily and digital worlds, in addition to myriad potentialities provided by the Advert Personam customization program.

Federico Foschini, Chief Gross sales & Advertising and marketing Officer at Automobili Lamborghini, explains: “The Advert Personam program is a challenge we’ve labored onerous on and which we’ve pursued with nice conviction. It’s a testomony of the eye to element and wishes that clients have all the time acknowledged and appreciated in Lamborghini. By means of the Advert Personam Studio, we provide clients a one-off expertise, with the chance to personalize their automobile all the way down to the smallest element, making it distinctive.

The Studio, which opened in 2016, has doubled the area devoted to this system, going from 90 m2 to the present 180 m2, demonstrating how a lot of a precedence the shoppers’ personalization expertise is for the corporate. The latest renovations symbolize a real evolution for the Studio, creating an much more high-end surroundings the place clients can expertise the essence of Lamborghini in an unique however on the identical time intimate context, characterised by luxurious. Not solely has the area devoted to the Advert Personam expertise elevated, however the high quality of the expertise provided too, illustrated by the rising variety of reservations from all around the world.

The renovated areas supply a ‘phygital’ expertise, connecting to the true and digital worlds through a number of instruments. Certainly, clients can absolutely immerse themselves, fully involving all their senses together with touching and smelling the upholstery supplies; listening to the sound of the engine because of upgraded audio gear; and eventually sight, viewing unique multimedia supplies because of a particular powerwall. The expertise begins with a gathering with certainly one of Lamborghini’s sellers around the globe to begin defining the overall traits of the automobile. Subsequent, clients are invited to proceed the configuration with a day on the Advert Personam Studio in Sant’Agata Bolognese, on a journey of infinite decisions and drawing inspiration from visiting the manufacturing strains.

The brand new web site provides the prospect to show all of the obtainable choices of the Lamborghini vary for the primary time in a single place, in line with rising ranges of customization that go from extra linear configurations outlined by way of “Advert Personam important”, represented by an enlargement of the car Shade & Trim providing; to “One Shot” customization, primarily based on specs requested by the client or on the usage of unique or non-automotive supplies. Furthermore, the design of the Studio areas and the structure of supplies had been devised by learning and recreating the optimum configuration course of. Certainly, one of many key parts is the colour alternative and remedy of the car’s exterior parts, that are the primary sensory expertise as quickly as guests cross the edge to the Studio.  A revolving platform is situated on the heart of the room to indicate off all the small print of the car whereas comfortably sitting within the lounge.

The colour of the bodywork, wheels, calipers, logos, exhaust tailpipes, inside upholstery supplies reminiscent of leather-based, the selection of thread for stitching and embroidery, seat belts, and inside fittings, are simply a number of the particulars that may be personalized thanks, partially, to the work of the upholstery division, which mixes innovation with custom and craftsmanship, a relentless on the earth of Lamborghini. Prospects can determine on these implementations straight on the Sant’Agata Bolognese headquarters, the flagship web site of the configuration expertise, or alternatively on the two Advert Personam areas on the Lamborghini Lounges in New York and Tokyo or on the short-term lounges which might be arrange sometimes throughout the primary occasions organized by Lamborghini.

As a substitute for the in-person expertise, there may be the Advert Personam Digital Studio, a platform with extremely modern content material. On this case, the client could have an preliminary digital assembly with the supplier to outline the primary degree of customization. Then, the client can be put involved with a Studio supervisor, related straight from the Sant’Agata Bolognese web site, with whom they may begin the precise configuration. Additionally on this case, the client will be capable to comply with the customization of the car in actual time.

“The energy of the renovated Advert Personam Studio is doubtless the presence of a number of high-quality customization content material and modern configuration instruments in a spacious, unique and welcoming, however on the identical time snug, surroundings, identical to being in your lounge at residence. The brand new Studio permits our clients to totally benefit from the configuration expertise and see their dream take form and coloration,” Marco Valentini, Head of the Advert Personam Staff, explains. “The show of 400 completely different shades within the Studio within the type of car silhouettes is a side that appeals to clients and exhibits the obsessive dedication we’ve got invested into this challenge.”

Valentini continues: “When it comes to fashions, as we speak nearly 100% of Revuelto vehicles have a minimum of one Advert Personam ingredient, instantly adopted by the Huracán and Urus with greater than 80%, displaying simply how a lot this system is appreciated by all our clients.”

The Advert Personam program goes by way of a part of steady development, not simply linked to the rise in area, but in addition to the enlargement of the choices and providers offered. Particularly, the following step pertains to the Urus and can see the creation of further inside personalization choices for shoppers to make much more particular customizations.


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