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- Simple-to-use Android software program toolchain allows designers to model, localize and customise HMIs over automobile life.
- Offers auto producers, fleet operators and mobility service suppliers thrilling new alternatives.
- Aimed toward driving considerably improved client expertise and enhancing model loyalty.
Elektrobit as we speak introduced the Theming Engine, that includes modern, new, software program able to totally customizing a automobile’s person interface at any level in the course of the lifetime of the automobile—with out the necessity for a software program engineer. Elektrobit’s Theming Engine permits automotive OEMs, fleet managers, rental automotive operators and shared mobility service suppliers to personalize the appear and feel of a automobile “on the fly”, offering alternatives for income era, improved buyer satisfaction and enhanced model loyalty past a automobile—or fleet’s—level of buy.
Customization and branding have by no means been extra essential to the auto business. In response to McKinsey, firms that excel in such options usually generate 40% extra income — and, throughout industries, those who obtain top-quartile efficiency in customization can generate greater than $1 trillion in new worth.
The Elektrobit Theming Engine offers easy-to-use design templates and configurations, primarily based on the Android platform, that allow cockpit design groups to provide and apply bespoke interfaces quickly. The Theming Engine decouples UI design from software program improvement so artistic designers can modify the appear and feel of an interface at any level throughout the lifetime of a automobile. This makes it straightforward for them to create and deploy quite a lot of themes together with brand- or model-specific imagery, textual content sorts and colour schemes; updates for seasons, holidays, time of day and anniversaries, geographic positioning resembling present location or vacation spot location; and far more.
The Theming Engine allows OEMs to:
- Create dynamic theming for automotive manufacturers, fashions, throughout areas or particular demographics. Design groups can simply create themes, whether or not brand-focused or consumer-driven, to speak an aesthetic and generate a singular person expertise. The Theming Engine makes it quick and simple to roll out themes throughout manufacturers, throughout automotive fashions, throughout areas or throughout totally different client demographics.
- Foster buyer identification. Offering finish clients with the chance to precise their very own individuality by customizing their cockpit with their very own themes, thus enhancing buyer identification and satisfaction.
- Construct customized triggers for theme adjustments. The design staff can outline triggers that enact theme adjustments in a time-phased strategy, primarily based on person inputs or spurred by new company branding. New theming could be pushed over the air or accessed on demand by way of these triggers.
- Help versatile theming. The Theming Engine can be utilized to outline totally different variants that may be rapidly developed and deployed — whereas previous variants could be eradicated — to handle the wants of as we speak’s demanding shoppers and fast-changing market situations. Sweeping adjustments could be made throughout a given cockpit surroundings with minimal effort.
- Speed up and streamline A/B testing. Testing colour calibration, distinction, and different theming traits could be time-consuming and resource-intensive. The Theming Engine hastens and streamlines this course of. Colours, icons, fonts, and different parts could be rapidly modified and previewed by way of an iterative course of till simply the best feel and appear are achieved-directly within the life cockpit.
- Deal with regional and native variations. In the present day’s automotive markets are really world in nature. The Theming Engine makes it straightforward to alter UI traits, together with measuring models, kind and icons, to accommodate totally different native languages and different person traits that fluctuate throughout markets.
“As soon as upon a time, aftermarket customization meant shiny wheels, loud decals, and in-vehicle equipment like gearshift sleeves. The digitally-aware client desires a automotive that meets their ever altering wants, together with superior inside options resembling curved glass shows, voice controls and user-specific interfaces with distinct theming,” in response to Siegfried Dirr, VP Engineering Companies and Applied sciences, Elektrobit. “Our Theming Engine gives a glimpse at the way forward for customization, addressing the calls for of digitally-focused clients for extra bespoke options, including branding and new income alternatives for OEMs past a automobile’s level of buy.”
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