how this entrepreneur disrupted FPV drones


Vilde Wettergreen obtained into drones the identical manner her firm did: by pure happenstance.

However Vilde and her firm, Immerse Optics, are making a powerful impression on the drone business. Vilde Wettergreen is the C.E.O. of Immerse Optics, a Norwegian firm that began by making masks to create an immersive movie-watching expertise out of your cellphone. Nonetheless, after receiving buyer suggestions and inspiration–together with studying that drone pilots had been utilizing their product as an FPV device– the corporate entered the drone sector. 

Vilde Wettergreen joined Immerse Optics quickly after.

Vilde Wettergreen
Vilde Wttergreen, CEO of Immerse Optics

In 2021, the corporate launched the DroneMask and has just lately advanced by including the DroneMask 2 into their lineup of merchandise. We reviewed the DroneMask 2, which you’ll try right here.   

Vilde mentioned that this shut buyer suggestions loop is her favourite a part of the job.“I like sending our product to completely different folks within the drone business and listening to their ideas about it,” she mentioned.“We obtained a number of good responses and I do imagine we’re the one FPV resolution for digital camera drones which is basically, actually cool.” 

Vilde Wettergreen went to the Norwegian College of Science and Know-how, the place she earned a bachelor’s in psychology and a Grasp’s of Science from the College of Entrepreneurship. And whereas she is new to the drone business, she is not any stranger to the world of VR and working a enterprise. 

Vilde Wettergreen shares extra about Immerse Optics, DroneMask, and the way she turned a CEO (notice this interview has been edited for readability and magnificence). 

Caroline Dobrez: Turning into a CEO is not any straightforward feat. Are you able to inform me a bit about your background and what led you to Immerse Optics? 

Vilde Wettergreen: I’ve a bachelor’s diploma in psychology. Earlier than I began my grasp’s diploma, I began an organization, referred to as Fornix, which is devoted to harnessing the potential of digital actuality publicity remedy to handle psychological well being challenges. 

I feel it’s so thrilling to be part of the journey and construct one thing as an entrepreneur and see how far we are able to take it.  I really feel like, each the entrepreneurship and the spirit round working in such a small and versatile firm and scaling it up with immersive expertise. One of these work has been frequent all through my profession.

Caroline Dobrez: That’s very cool. Are you able to stroll us by means of a day within the life as CEO of Immerse Optics?

Vilde Wettergreen: Immerse Optics, began in 2016 after which they labored inside the film market after which the VR market, and I began in 2021 and launched the product inside the drone market, which is a drone masks. At present, my day is various. I do a number of follow-up with my consultants and test in with my two workforce members. We’re a very small workforce.

Additionally, it’s a number of technique planning and a number of speaking to prospects and influencers within the drone business. We now have used it loads as a result of they offer us nice suggestions on our product for different updates. We keep forward of what folks need and the place the business is heading.

A DJI Mini 3 drone with the DroneMask 2.

Caroline Dobrez: Are you able to discuss a bit bit about your product, The DroneMask? I do know it has an fascinating backstory…

Vilde Wettergreen: After going to the movie show in 2016, the founders had been impressed to recreate the expertise on smartphones so they might have the identical cinematic expertise wherever at any time. That was the MovieMask.

However then some YouTubers ordered the MagiMask. They used it for drone flying they usually posted their evaluations on YouTube. And all of the sudden in a single month, we had $70,000 in our internet retailer and we had been like, the place is that this coming from? And it was really from the YouTube evaluations. So it was really the shoppers who found us and helped us enter the drone business. 

Caroline Dobrez: Speak about listening to prospects’ suggestions. That’s unimaginable. Are you into drones? Do you fly drones in any respect?

Vilde Wettergreen: I hadn’t flown a drone till I began at Immerse Optics, however now I’ve tried and I feel it’s actually enjoyable. I convey a drone after I’m on trip. So, I’m going to Rondane, which is a nationwide nature park, in Norway. I intend to convey my drone. I’ve the DJI Mini 2 and the DroneMask, after all. The DroneMask works with virtually all digital camera drones, so long as you’ve gotten the RC and one controller that makes use of your cellphone. 

Caroline Dobrez: So, is it protected to say the DJI Mini 2 is your favourite drone? 

Vilde Wettergreen: To date, sure. I actually need to strive the brand new drones just like the Mavic 3. The DJI Mini 2 is my favourite drone because it’s straightforward to convey round and journey and to get it with the drama.

Caroline Dobrez: For those who might fly your Mini wherever on this planet, the place would you fly it?

Vilde Wettergreen: I feel one in every of my favourite locations on this planet is in Norway. I might like to see the Northern lights. I feel that may be magical. That’s my dream and I feel I will understand it quickly as properly.

Caroline Dobrez: Do you’ve gotten any recommendation for somebody who desires to get into the drone business or begin their very own enterprise?

Vilde Wettergreen: An important is all the time to know your prospects and to know which market you might be concentrating on first. So actually, perceive their ache factors and concentrate on both. For those who’re going to be in a B2C enterprise it’s good to focus available on the market. I really feel it is vital when beginning one thing after which you’ll be able to broaden additional. However I really feel just like the deep information of your buyer is a very powerful. 

And don’t be afraid to speak to folks within the business to share your concepts and get suggestions on it. I really feel that’s so beneficial and likewise it’s necessary simply to belief your self.

Vilde Wettergreen: And I really feel like everybody within the drone group may be very welcoming. So, I really feel similar to reaching out whether or not it’s an Influencer, YouTuber, or someone locally, they’re actually useful. 

You’ll be able to join with Vilde Wttergreen by way of e-mail at / and by way of LinkedIn

If you understand any nice drone ladies who need to be profiled (together with you!) contact us right here. 


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