IDC: Wearable market in India grew almost 30% in Q3 2023


IDC posted its quarterly evaluation of the wearable market in India, revealing an enormous 29.2% progress YoY. The highest firm was boAt, dominating the market with a 29.7% share, almost 3 times greater than the second-placed Noise.

In the course of the July-September interval, the nation noticed 48.1 million shipments, bringing the full for the primary 9 months as much as 105.9 million items – a 5.8% improve in contrast with the primary three quarters of 2022.

IDC: Wearable market in India grew nearly 30% in Q3 2023

Total common promoting value (ASP) declined from $27.2 to $21.7, fueled by the arrival of a brand new sort of product – good rings. Smartwatches as a class grew 41%, whereas wristbands declined 23.4%, however the borders between these two have gotten more and more blurred. Nevertheless, the highest class was audio wearables, with 30.9 million shipments (out of the full 48.1M).

The chief boAt stored its management primarily as a result of its TWS merchandise – it noticed a 33.3% progress YoY. The principle motive the corporate remains to be dominant is it stored bringing new audio-related options in partnership with Qualcomm, Dolby, and Dirac, and likewise expanded its India-based manufacturing accomplice panel.

Wearables market in India by category
Wearables market in India by category
Wearables market in India by category

Wearables market in India by class

There was just one model in Prime 5 that additionally sells smartphones in India – Oppo (which additionally contains the OnePlus merchandise). The duo was third in TWS and second in neckbands, principally because of the Buds 2R, Enco Buds 2 and Nord Buds 2 merchandise. We additionally noticed the cheaper Nord Buds 2R.



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