MWC Barcelona 2024: Accelerating telco transformation within the period of AI


Generative AI supplies an enormous enhance to the telecommunications {industry}

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I’m excited to return to Cellular World Congress (MWC), February 26 to February 29, 2024, in Barcelona. AI has change into a strategic crucial for telecom corporations to achieve a aggressive edge and thrive out there. AI has been confirmed to speed up transformation by enabling telcos to offer higher customer support and expertise, optimize community efficiency and reliability, improve safety, and innovate new services and products. We’re particularly seeing how generative AI is offering an enormous enhance to the telecommunications {industry}. Microsoft has a protracted historical past of partnering with telecommunications corporations, and the period of AI has offered great alternatives for joint innovation and collaboration.

This 12 months, we glance to encourage and allow telco transformation on the world’s largest and most influential connectivity occasion. Maintain an eye fixed out for compelling updates from Microsoft Azure for Operators and industry-making information from companions. We stay up for discussions across the newest use circumstances within the {industry}. 

Ground-up view of the city's architecture and skyline at twilight

MWC Barcelona 2024

The world’s largest and most influential connectivity occasion

Highly effective Microsoft and accomplice demos within the sales space 

Microsoft empowers telecommunications organizations to realize extra via a trusted and safe platform supported by a complete accomplice ecosystem. Our sales space (3H30 in Corridor 3) will showcase a number of situations which can be important to enabling the transformation course of.

  • Elevate buyer experiences
    Empower service groups with data-driven insights to extend productiveness and improve care. Come see what number of clients are utilizing Microsoft Azure OpenAI Service to allow self-service, expedite situation decision, and ship frictionless buyer experiences at scale. Study end-to-end buyer care powered by AI and see varied {industry} use circumstances from clients: Telkomsel, Vodafone, MTN, and NTT (different options to be introduced).

    Amdocs, in partnership with Microsoft, launched a unified Buyer Engagement Platform leveraging the facility of generative AI. Built-in with Microsoft Dynamics 365, it’s an all-encompassing, AI-powered advertising, gross sales, commerce, and customer support platform serving shopper and enterprise clients on a single, open, telco, and cloud-native platform.

  • Streamline enterprise operations
    Use cloud-native apps, sensible processes, and automation to streamline workflows, enhance operations, and join your corporation. Work and collaborate securely with anybody, wherever, anytime, utilizing clever instruments. Witness Microsoft Copilot for Microsoft 365 in motion together with thrilling new demos from Microsoft Mesh and Groups Cellphone Cellular. Go to TM Discussion board in our sales space and find out how AI has boosted developer productiveness. Expertise how GitHub Copilot simplifies the creation and consumption of TM Discussion board Open APIs by producing the required code that complies to the API pointers within the growth language of your alternative.
  • Modernize the community
    Run fashionable networks and carrier-grade workloads on a trusted, hybrid cloud platform purpose-built for operators to optimize current investments and enhance community effectivity, scalability, and reliability. Remodel your service administration expertise into a contemporary cloud service and take away knowledge silos and ship enterprise insights out of your large datasets. Witness our end-to-end safety options leveraging Microsoft Safety Copilot and Nokia’s NetGuard Cybersecurity Dome.
  • Monetize 5G and past
    Drive at this time’s new income streams and tomorrow’s progress by exposing operators’ innovation to customers, enterprises, and builders within the Microsoft Cloud, spanning 5G to area and past.

    See new Azure for Operators demonstrations of options for the enterprise edge together with Etisalat and Pegatron 5G. 

Microsoft and {industry} expertise within the periods 

Reap the benefits of the chance to listen to from Microsoft executives and {industry} specialists on stage within the following periods:  

  • Keynote 1: Open Gateway—The Artwork of What’s Attainable: Monday, February 26, 2024, from 09:30 AM CET to 10:45 AM CET in Corridor 4, MWC Essential Stage. That includes: Jason Zander, Government Vice President of Strategic Missions and Applied sciences, Microsoft.
  • Azure for Operators portfolio bulletins: Monday, February 26, 2024, from 11:00 AM CET to 11:45 AM CET in Corridor 6, Stage A. That includes: Yousef Khalidi, Company Vice President, Azure for Operators, Microsoft, Prospects and Companions.  
  • Ladies in Telecommunications and Know-how Networking Occasion: Monday, February 26, 2024, from 12:30 PM CET to 2:30 PM CET in Corridor 6, Networking Hub.
  • Humanising AI: Monday, February 26, 2024 at 2:00 PM CET in Corridor 5, Stand 5F81 (Tecnotree).
  • Manufacturing DX Theme Opening Session: Monday, February 26, 2024, from 4:30 PM CET to five:25 PM CET in Corridor 6, MWC Stage A. That includes: Kathleen Mitford, Company Vice President, World Trade Advertising, Microsoft. 
  • Keynote 3: New Methods for a New Period: Monday, February 26, 2024, from 5:30 PM CET to six:15 PM CET in Corridor 4, MWC Essential Stage. That includes: Brad Smith, Vice Chairman and President, Microsoft.  
  • Go Cloud or Go Dwelling!: Tuesday, February 27, 2024, from 11:00 AM CET to 11:45 AM CET in Corridor 6, MWC Stage B. That includes Shawn Hakl, Vice President of 5G Technique, Microsoft.
  • Past 5G Related Every little thing: February 27, 2024 at 12:00 PM CET in Corridor 5, Stand 5F81 (Tecnotree).
  • 5G Futures Summit—The Evolution of the 5G Period: February 28, 2024, from 9:00 AM to 1:00 PM CET in Corridor 6, Stage C.
  • Can AI Take Off With out 6G?: Thursday, February 29, 2024, from 11:00 AM CET to 11:30 AM CET in Corridor 6, MWC Debate Stage. That includes Jason Hogg, Basic Supervisor, Azure for Operators, Microsoft.  

Examine again for extra periods to be introduced.

Our dedication to {industry} 

Microsoft empowers telecommunications organizations to realize extra via a trusted and safe platform constructed to raise buyer experiences, streamline enterprise operations, speed up community transformation, reinvent product innovation and monetization, and construct a safe data-driven enterprise. Keep tuned for thrilling bulletins at MWC Barcelona 2024.

Our dedication to the telecommunications {industry} extends past MWC Barcelona 2024. Extra data may be discovered on the Microsoft for telecommunications web site.  


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