The most recent updates to energy your development on Google Play


Posted by Paul Feng – Vice President of Product Administration, Google Play

Our annual Playtime occasion sequence kicks off tomorrow, with bulletins from our product groups and insights from native Google consultants. When you’re not one of many attendees becoming a member of us in particular person this yr, right here’s a sneak preview of the product information we’ll be sharing that can assist you develop profitable, long-term companies on Google Play.

Take a look at our high 5 updates within the video beneath, or learn on for the total listing.

Extra methods to spice up development and engagement

This yr, we improved three of our most impactful choices: customized retailer listings, the deep hyperlinks web page in Play Console, and Google Play Video games on PC.

Customized retailer listings allow you to optimize your conversion fee and acquisitions by creating completely different messaging for various person segments. Lots of you’ve already been utilizing your 50 customized retailer listings to tailor your messaging by nation, pre-registration standing, Google Advertisements campaigns, or to inactive customers.

Now, we’re making it even simpler to create and handle your listings with the flexibility to:

    • Save your listings as a draft to proceed modifying later
    • Schedule your listings to publish while you need and for the length you select
    • Check your listings with a portion of your viewers earlier than rolling them out

Final yr, we launched a brand new Play Console web page devoted to deep hyperlinks that can assist you uncover further alternatives for development and engagement. This web page flags damaged deep hyperlinks and gives detailed steering on learn how to repair them, in addition to helps you rationalize your web-to-app mapping by reviewing your high web site URLs and their deep hyperlink standing.

This yr, we improved the web page with new metrics and insights that can assist you profit from your deep hyperlink technique. Now you can:

    • Be sure that the touchdown pages out of your ad campaigns are deep-linked
    • See the proportion of your top-performing URLs which were deep-linked, so you may see the place you’ve a possibility to direct extra customers to your app
    • Discover out what proportion of customers along with your app put in would have the URL open contained in the app


For recreation builders, we’ve expanded our Google Play Video games on PC beta that can assist you develop your person base. Since we launched this system final yr, we’ve seen an amazing quantity of development. Google Play Video games on PC at the moment reaches customers in additional than 120 nations, providing over 3,000 titles together with Conflict of Clans, Conflict Royale, Free Fireplace MAX, and Indignant Birds 2*. Study extra about how Google Play Video games on PC has improved the standard of the gaming expertise to speed up your development.

Extra methods to achieve your monetization objectives

That can assist you extra successfully generate income out of your audiences, we’re rolling out new options on our commerce platform that can assist you optimize your costs, attain extra patrons, and higher handle person purchases.

At this yr’s I/O, we launched worth experiments for in-app merchandise, permitting you to check worth factors and optimize for native buying energy at scale. Subsequent month, you’ll have the ability to:

    • Save your experiments as drafts to edit later
    • Take away a poorly performing variant in the course of the experiment
    • See warning notifications for potential worth configuration points
    • Apply the ”profitable” worth to any and all merchandise inside the experiment

We’ve additionally began mechanically updating our min/max worth ranges to mirror foreign money fluctuations in opposition to the US greenback, and also you’ll see a brand new Play Console Inbox notification anytime we suggest a worth adjustment of your in-app merchandise.

We additionally made a number of updates that can assist you higher attain a world viewers. Now you may extra effectively show obtainable merchandise and gives to customers based mostly on regional availability with the brand new getBillingConfigAsync API, which gives the person’s relevant nation for Google Play. Our in depth cost technique library now consists of well-liked cost strategies PayPay eWallet and money top-ups at over 14,500 Lawson shops all through Japan, money top-ups at over 18,000 7-Eleven shops in Mexico, ShopeePay eWallet within the Philippines, Verve Card in Nigeria, and China UnionPay Card all through choose East Asian and Southeast Asian markets.

Coming quickly, real-time developer notifications will increase to incorporate notifications for one-time purchases and voided purchases similar to cancellations, revocations, and chargebacks. These offers you extra visibility and assist you higher handle purchases, together with making faster entitlement changes and taking motion in opposition to potential fraud and abuse.

We’re additionally persevering with our dedication to person selection billing, providing you with extra flexibility and selection when monetizing on Google Play. Builders enrolled in person selection billing can provide an extra billing system alongside Google Play’s in over 35 markets. And now, we’re making the various billing APIs obtainable to collaborating builders with customers throughout these markets. With the APIs built-in, builders can look ahead to a extra streamlined expertise:

    • Consumer selection screens rendered by Google Play: you’ll now not have to construct and preserve the knowledge and/or selection screens as required by UX pointers
    • Different billing settings in Play Console: handle various billing settings for eligible apps, together with market enrollment, cost technique emblem, and extra
    • Simplified transaction reporting: eradicating handbook touchpoints
    • Google Play Prime Charts: transactions reported by way of API are mirrored on Prime Charts
    • Improved reporting: transactions reported by way of API allow extra detailed developer reporting – together with change charges, related app bundle ID, service payment charges, and extra

Illustrative instance of the person expertise for person selection billing

Serving to you ship high-quality experiences

To attach individuals with experiences they’ll love, we repeatedly put money into new instruments, options, and applications that can assist you construct high-quality apps and video games. As a reminder, we measure high quality throughout 4 key pillars: core worth, person expertise, technical high quality, and privateness and safety.

For instance, we’re rising the app bundle measurement restrict from 150MB to 200MB that can assist you ship extra performance to enhance your core worth and person expertise. As a result of Play will proceed to ship solely the related content material, customers will solely expertise your enhanced performance and never elevated app measurement.

That can assist you enhance your technical high quality, we’re excited to announce some new options in Android vitals that can assist you monitor your title in opposition to per-device dangerous habits thresholds and successfully handle and debug points. Now you can:

    • Monitor and detect points with launch rollouts utilizing hourly vitals knowledge
    • Analyze longer-term tendencies in technical efficiency with 3 years of Android vitals knowledge
    • Prioritize units by enterprise influence with per-device enterprise metrics like retailer itemizing impressions, common score, and each day lively system metrics
    • Get notified by way of e mail and Play Console Inbox when your per-device dangerous habits threshold exceeds 8%
    • Analyze Android vitals crash occasion knowledge and potential fixes alongside your code straight inside Android Studio by way of App High quality Insights
    • Grant Play Console teammates restricted entry to app high quality knowledge solely

And at last, to assist make sure you’re delivering the most effective expertise to your customers when you’re on the go, try the lately refreshed Play Console app, the place you may:

    • Monitor the metrics you care about
    • View and reply to opinions
    • Monitor and handle your apps throughout tracks and releases
    • Handle your app’s orders and challenge refunds
    • Obtain messages from Google Play

Defending your online business with the Play Integrity API

Over the previous couple of years, we’ve continued to put money into the Play Integrity API to make sure that customers expertise your apps and video games the way in which you plan.

As we speak, we’re saying a number of main updates, together with:

    • Low-latency Play Integrity API normal requests are leaving beta and turning into obtainable to all builders, providing you with integrity verdicts which can be 10X quicker
    • A new opt-in Play Shield sign checks whether or not Play Shield is on or off and whether or not any identified malware is detected
    • A new Play Integrity API report and improved controls in Play Console helps you see points and adapt your anti-abuse technique with an evaluation and breakdown of API responses throughout your set up base
    • SDK suppliers now have the choice to arrange and handle their Play Integrity API integration utilizing the Google Play SDK Console, giving them management over their quota and letting them customise API responses

We hope you reap the benefits of all these new options to proceed rising your companies on Google Play. Please proceed sharing your suggestions so we are able to construct the instruments you want to energy your development. Thanks for being a part of the Google Play neighborhood.

*Google Play Video games on PC is out there to obtain in 122 nations as of Nov 15, 2023.


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