The No. 1 purpose why companies do not use actuality seize software program


The way forward for drones may not be simply drones — however moderately a subject referred to as actuality seize. Actuality seize encompasses not simply drones, however different instruments like floor robots and 360 cameras. All these instruments collectively have the potential to raised seize information autonomously. And although DroneDeploy preliminary began as a drone mapping software program firm, it’s more and more leaning into the broader subject of actuality seize. However the firm additionally sought to seek out out: why don’t enterprise use actuality seize software program?

The San Francisco-based drone mapping and actuality seize software program firm DroneDeploy surveyed 1,447 customers from 119 nations throughout 13 industries in mid-2023 to seek out out. And it seems, it largely comes all the way down to price.

“Value is the primary barrier to adoption,” in response to DroneDeploy’s State of Actuality Seize 2024 report. The report additionally cited uncertainty about how you can show return on funding (ROI) as one other large purpose — each of which acquired 30% of responses as to why companies weren’t utilizing actuality seize software program. One other pretty important contributing issue? 19% of respondents stated they didn’t have sufficient time to analysis choices.

Value (and it’s cousin, burden to show ROI) is one factor, however the lack of time to analysis choices is a bit ironic. In spite of everything, if time is cash — then having actuality seize software program very nicely may save companies time (and thus cash).

In line with DroneDeploy’s report, 86% of enterprise respondents estimated that previously 12 months, actuality seize has saved their firm a minimum of $5,000. A smaller but nonetheless spectacular 49% of respondents had saved $50,000 or extra. And 25% noticed financial savings of greater than $100,000.

Larger corporations unsurprisingly saved extra general cash. Virtually half (46%) of corporations with 100 staff or extra had saved between $10,000 and $100,000. However irrespective of the corporate dimension, there appears to be a monetary profit. In line with the report, 96% of companies reported a optimistic return from their funding in actuality seize — which means solely 4% bought the software program however didn’t see an equal or larger monetary acquire.

How a lot does actuality seize software program price?

So how a lot does actuality seize software program price? It varies based mostly on plan options and firm that you simply go along with. DroneDeploy, which is identical firm that commissioned the survey above, is likely one of the largest gamers in drone mapping software program. It’s additionally fairly clear about its pricing. Listed here are DroneDeploy costs as of March 2024:

Particular person Plan (value monthly, however billed yearly) Superior Plan, which affords extra superior flight + evaluation (value monthly, however billed yearly)
Building sector $329 $599
Power sector $329 $599
Agriculture sector $129 (ag lite plan) $329 (particular person plan)
Property administration sector $329 $599
Different sectors $329 $599

Be aware that costs are displayed as monthly costs, however DroneDeploy payments yearly. So, a $329 plan would price $3,948 per yr, and a $599 plan would price $7,188 per yr. DroneDeploy additionally affords staff charges, enabling your total firm or staff entry to software program. These costs differ by particular person firm, so that you’ll must contact them for a quote.

The plans differ by way of options. For instance, with most plans, the person model will get you only a 3k picture add per map, whereas the superior will get you 10k picture add.

Different software program might be extra reasonably priced although. Pix4D affords one of many least expensive software program alternatives on the market. It’s priciest, Pix4D mapper, begins at $292 monthly. Pix4D thought of one of many main photogrammetry softwares for skilled drone mapping. It’s used to remodel aerial photographs into survey-grade correct and georeferenced orthomosaics, factors clouds, 2D maps, and 3D fashions for evaluation, inspections, and measurements.

Swiss-based Pix4D affords many software program choices although, and among the many most reasonably priced is Pix4Dreact. At simply $37.50, it’s a a lot lighter-weight instrument that makes simply 2D maps (although that is perhaps enough for sure conditions).

Easy methods to get actuality seize software program without cost or low cost

You don’t must pay hundreds of {dollars} for DroneDeploy although — a minimum of not but. All new customers begin with a 14-day free trial, which you’ll join by their trial web page. DroneDeploy additionally affords reductions for licensed non-profits and academic establishments by the spinoff.

Equally, Pix4D additionally affords free trials on most of its merchandise.

You may also take into account free sorts of actuality seize software program. For instance, WebODM might be helpful for individuals already acquainted with GIS. The native drone mapping software program can course of drone imagery into maps, fashions and measurements.

What’s actuality seize software program — and is it price it?

Actuality seize software program is a fairly broad time period for any type of software program that means that you can mix and export information, after which share that information as 3D digital fashions. There’s even a software program actually referred to as RealityCapture, and it’s a photogrammetry/3D scanning software program utility.

Actuality seize software program depends on all types of instruments, which might embrace drones with cameras, or drones with LiDAR — and even floor robots with cameras or LiDAR.

The most well-liked instruments for information seize, in response to DroneDeploy (accompanied by % of survey respondents who use these instruments), are:

  • high-resolution cameras (100%)
  • 360 cameras (56%)
  • LiDAR / laser scanners (56%)
  • RGB or PTZ cameras (50%)
  • thermal cameras (42%)

And what are these sorts of cameras or scanners mounted to? In line with the DroneDeploy survey, 96% of respondents put them on drones. It’s maybe unsurprisingly to see a determine so excessive, given it’s unlikely a non-drone person would flip to an organization with ‘drone’ in its title (although 4% have).

The software program is crucial to fields together with building, oil and fuel and renewable vitality. However, it’s even utilized in fields like online game making.

Graphic courtesy of DroneDeploy

And as for whether or not or not it’s price it, a minimum of customers declare it’s. DroneDeploy requested its clients to quote the highest advantages of utilizing actuality seize software program. They’re:

  • higher visibility of initiatives (77%)
  • saving time and prices (57%)
  • larger buyer satisfaction (56%)
  • improved communication with groups or stakeholders (50%)


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