Tesla’s newest funky product is 2 bottles of beer for $150


Tesla has began promoting a restricted version “CyberBeer + CyberStein” product, the most recent in a line of funky merchandise, and like many others, this one isn’t low-cost.

Tesla has offered various funky merchandise earlier than, together with shorts, a $50 whistle, a spoon (which Elon Musk didn’t even assume was actual), an in-car karaoke mic, and extra. It has even forayed into alcohol previously with a $250 bottle of tequila with a fairly wild design and a $30 GigaBier which had been beforehand introduced on the opening of Tesla’s Berlin gigafactory.

Now Tesla has one other alcohol product on the market on its web site, and as soon as once more, it’s not low-cost. Although at $150 for 2 bottles of beer, this one is even pricier than the final beer was.

The CyberBeer + CyberStein contains two 11.2oz/330ml bottles of beer and two “CyberSteins,” low-poly beer mugs with a deal with and a cool form harking back to the upcoming Cybertruck’s design.

Not solely do the steins have a cool design, however the beer bottles themselves don’t appear like your customary beer bottles. Tesla says:

Every bottle encompasses a gloss black sleeve with a CyberBeer watermark (that appears even higher chilled). The 2 matte black ceramic beer steins have been glazed and fired to reflect the type of Cybertruck and completed with a gloss inside and signature Tesla emblem.

One facet is labeled with the phrase “cyberbeer” in comparable fashion because the Cybertruck emblem, the opposite is labeled with a hedgehog saying “haha cheers” (that is reference to an web meme of a hedgehog saying “haha sure,” which has additionally appeared on Tesla’s order affirmation display screen).

The beer inside is a Helles lager, a German pale lager typical of Munich. It’s brewed by Torrance, CA brewery Buzzrock Brewing Co., which was established in 2019 and is across the nook from Tesla’s Torrance showroom. Buzzrock has a 3.66 score on Untappd, a beer score web site, which is a reasonably common score.

The “cyberbeer” shouldn’t be listed on the brewery’s web page, however the brewery has a beer that it calls “Proto-Giga” which has a 3.53 score, once more a fairly common score for Untappd. The beer has a 7% ABV and 22 IBU and is described as:

Helles-bock Lager with Saaz and Hallertau Mittelfruh Hops. Straightforward consuming with bumped up ABV and Citrus / Tea aromas

Which is kind of just like Tesla’s description of:

A Helles Lager with European Noble Hops Saaz and Hallertau Mittlefruh. Accentuated by notes of herb and spice and extra notable aromas of tea and citrus

So, we predict we’ve discovered a match right here. Whereas value shouldn’t be listed on the brewery, Buzzrock appears to cost about $8-10 for a pint, fairly customary California costs. So these steins and Tesla branding don’t come low-cost.

Tesla is taking orders now (although it appears to be accessible within the US solely), and expects to start out delivery the product in late October – maybe barely making it in time for Oktoberfest.

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