USOF, Prasar Bharati and ONDC Signal Tripartite MoU to Increase Digital Providers in Rural India


USOF, Prasar Bharati and ONDC Sign Tripartite MoU to Expand Digital Services in Rural India
The Common Service Obligation Fund (USOF) below the Division of Telecommunications (DoT) has signed a tripartite Memorandum of Understanding (MoU) with Prasar Bharati (below the Ministry of Data and Broadcasting) and the Open Community for Digital Commerce (ONDC), a Digital Public Infrastructure (DPI) initiative of the Division for Promotion of Business and Inner Commerce, Ministry of Commerce and Business, aiming to proliferate inexpensive and accessible digital providers throughout the nation.

Bundling Broadband with OTT and E-commerce

The MoU, signed with Prasar Bharati and the Open Community for Digital Commerce (ONDC), goals to leverage BharatNet infrastructure to supply inexpensive digital providers throughout India.

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Beneath the settlement, broadband providers can be bundled with Over-the-High (OTT) and e-commerce platforms, addressing connectivity, content material, and commerce wants in rural areas, the Ministry of Communications mentioned on Tuesday.

The MoU was signed within the presence of key officers together with Neeraj Mittal, Secretary (Telecom), and Niraj Verma, Administrator of USOF, T Koshy, MD and CEO of ONDC, A Okay Jha, ADG, Platforms, Prasar Bharati, and Sunil Kumar Verma, Joint Secretary of DoT.

Empowering Rural Connectivity and Commerce

The Ministry emphasised USOF’s function in facilitating high-speed broadband and cellular connections in Gram Panchayats (GPs) and villages within the nation.

Reportedly, this MoU will allow bundled Prasar Bharati OTT as a service, together with linear channels, Stay TV, and on-demand content material, amongst finish shoppers, whereas USOF will guarantee high-speed broadband providers in rural and distant areas. Moreover, ONDC will contribute technical experience to allow digital commerce in services and products.

This initiative can be expanded to cowl extra providers like training, well being, coaching, credit score, insurance coverage, agriculture, amongst others, the Ministry mentioned.


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